An immediately-recognizable logo is the most important step in managing any company’s brand. Unfortunately, the wrong logo designer will focus solely on the logo itself and will not incorporate the design of the logo around the company’s brand or its message to market. This is ultimately why choosing the right logo design company is of paramount importance to creating that all-important connection with customers.
A logo must create a buying response or create an immediate connection, one where customers immediately associate the logo with the company, its products and services and its overall approach to business. It does not matter what the business entails, what market it services or who it considers to be its target audience.
Logo design inspiration starts with an understanding of the company, its message, its customers, and ultimately, its approach to those customers. The focus must be to understand why customers buy and what reasons they have for remaining loyal. As such, the logo design process can sometimes be considered a collaborative effort, one where the logo designer and the company work in unison in order to create a logo design that captures the true essence of the enterprise, its products or services and its customer’s interests. Here are some things to consider when working Perth Western Australia Logo Design Company.
Do Not Over-complicate Things: A logo maker should keep the design simple and clean. Far too many companies try to convey too much through their logo. They try to encapsulate everything their business does in one single, convoluted and confusing logo. Instead of using strong and contrasting colors to accentuate the logo, they use colors that do not distinguish the brand or have that all-important “wow” factor. Not connecting to customers is a direct result of an overcomplicated logo.
Do Not Copy Competitors: Imitation is the sincerest form of flattery. Unfortunately, that rarely, if ever, holds true when designing a logo. A company’s logo must stand apart from its competition. It must distinguish itself as a completely separate entity, one with a different value proposition. The right logo maker understands that copying or emulating a competitor’s logo should never be considered one of the essential logo designing tips. Instead, focus on a logo design that is unique and stands apart from any other company or competitor.
The Importance of Fonts and Colors: One should never ignore the importance of using the right fonts, sizes and colors. The best brands incorporate fonts and colors within their logo that complement the company and its customers. One approach is to consider the types of products or services offered by the company and focus the fonts and colors around the colors of those offerings. For instance, an automotive repair shop might use a metallic grey color within its logo amid a white background. This helps to contrast the logo and catch the viewer’s eyes.
Designing Multiple Versions and Sizes: Having a scalable logo is critical to success. The logo design process should involve multiple sizes or iterations of the same logo so that the customer can gauge the logo’s overall envelope. A simple trick is to ensure the logo and or image is square and can easily be enlarged. Ultimately, the logo will be used across all of the company’s marketing, promotions and customer correspondences. The logo used in the company’s email marketing campaigns is the same logo used on its invoices, its catalogues, its brochures, its press releases and other essential marketing and promotion materials. Therefore, having multiple scalable versions of the same logo goes a long way to helping a company choose the right design.
When it comes to choosing a logo design company, it is critical to review their portfolio. Start by asking what types of markets and companies they service. Next, ask to see examples of their logo designs and focus on common designs to similar markets and customer segments. Finally, choose a logo designer Perth that focuses on scalable versions of the same logo.